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Here are some of the standard brochure sizes in the U.S.
along with common applications. When you are dealing with
print cost it's all about paper waste, so you can save some
money by going with a standard dimension for your brochure.
If you are going for impact, you
can always use a custom size to get your materials to stand
out, but keep in mind it may cost a bit more.
Marketing
Mailers Advertisement
4" x 6" Card Mailers
6" x 9" Card Mailers
Travel
Brochure Cards
4" x 9" Rack Cards
Sell
Sheets, Slick Sheets, Inserts
8.5" x 11" Flyer
Half
Catalogs, Small Booklets
5.5" x 8.5" Folded Booklet
Executive
Brochures, Full Catalogs
8.5" x 11" Folded Booklet
Tri-fold
Handouts, Mailers
8.5" x 11" Flat (Folded Tri
or Bi-fold)
8.5" x 14" Flat (Folded to
GateFold)
Large
Format Tri-folds, Corporate
11" x 25.5" Flat (Folded to
Tri-fold)
Presentation Folders, Media Kits
9" x 12" Pocket Folder -
Single Flap
Plain
Company Folders
9" x 12" Pocket Folder -
Double Flap
Company
Brochures
9" x 12" Pocket Folder
Brochure - Single Flap
w/single spread saddle stitched (8 page)
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Unique
Brochure Sizes/Layouts
Here are a few examples of
brochure that we did for clients that were not standard
sizes:
Square
Company Brochure
10" x 10"-inch large format
tri-fold opened flat to 10 by 30 inches/ used a custom
envelope.
High-end
Result with Cheap Binding
8" x 8"-inch brochure with
spiral binding. Typically these bindings are used on budget
jobs, but by using heavy cardstock for brochure pages, the
final product has a very high-end look.
Large Format
Tri-folds
By taking a standard 8.5" x
11"-inch brochure concept
and turning on its side, we can make an 8.5" by 33"-inch
flat tri-fold.
Landscape
the Layout
A standard tri-fold set in a
different way.
Leather Case
For an executive training
seminar, meeting or conference, a standard tri-fold can be
given a high-end design look by wrapping it in a custom
leather case with company logo embossed into the leather.

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